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How much does a website cost?

What a small business website costs to build and to run each month, what pushes the price up, and what to ask before you pay anyone.

A small business website has two prices, and most of the confusion comes from people quoting only one of them. There is what it costs to build the site, paid once, and what it costs to keep it running, paid every month or year. Ask for both before you compare offers.

To make that concrete, here are ours, exactly as they read on our pricing:

WhatPrice
A new website, designed from scratchUSD 1,500 once
A rebuild of the site you have, every old address kept workingUSD 1,800 once
The monthly plan: hosting, editing page, security updates, small changesUSD 79 a month
Local presence: the monthly plan plus your Google Business Profile and review requestsUSD 199 a month, instead of the monthly plan
Your domain, registered in your name, billed at costabout USD 11 a year

Other providers price differently. What follows is what sits behind any quote, so you can read one.

What the build price pays for

  • Design around your business. Your services, the area you cover and the questions customers ask before they call. A template with your logo dropped in costs less to make, and it usually shows.
  • The words. Someone has to write the pages. If the quote assumes you write them, the price is lower and the work is yours.
  • The plumbing nobody sees. A contact form that reaches your inbox, structured data so search engines read your services, hours and phone as facts, a privacy policy, an accessibility statement, and the domain connected.
  • Moving an old site, if you have one. A rebuild costs more than a new site because what you already have must not be lost: every old page has to answer at its old address or send visitors to its new home, or the links and search traffic you have earned stop working.

What the monthly price pays for

  • Hosting: the computers that serve your pages.
  • Security updates. On platforms with plugins and a database, someone has to keep them patched. Ask who does it, and whether it is included or billed by the hour.
  • Changes. Prices, hours, a new photo. Ask what counts as a "small change" and how fast it happens.
  • Software subscriptions some platforms need for forms, booking or galleries. Ask for the full list.

Ours is USD 79 a month because there is less to look after: plain HTML files served from Cloudflare's network, no database and no plugins. That is a design choice, not a discount.

What pushes the price up

  • More pages: one per service and one per town you really serve add writing time.
  • Online booking, payments or a customer login.
  • Photography and logo design (we do not include either; we say so before you commit).
  • Paid advertising and ongoing content writing, which are separate services everywhere.
  • A rush. A clear brief and your photos ready save more money than any discount.

Doing it yourself

A do-it-yourself website builder costs less in money and more in hours. It suits an owner who enjoys it and has the time. Before you start, check two things: whether you can take your site with you if you leave, and what the price becomes after the first year.

Questions to ask any provider

  1. Is the domain registered in my name, on an account I own?
  2. If I stop paying, do I keep the files of my site?
  3. Is there a contract with a minimum term?
  4. What is a small change, and how long does one take?
  5. Is a redesign charged as a new build later?
  6. Can I see the site on a private address before it goes public?

Our answers: yes, yes, no (stop when you want), anything like prices, hours, photos or a paragraph, live in minutes; a redesign is quoted first and the build fee is never charged twice; yes, you see it on your phone first.

See what that buys

We build example sites for made-up businesses so you can open one on your phone before you call anyone: a dental practice, a hair salon, an HVAC company, an electrician and a landscaper.

If one of them is close to what you need, tell us what you do and where you do it.

Written with AI help from our own published prices and services. Prices checked 2026-10-29.