Guides ·
Hair salon website templates, or a site made for your salon?
What a hair salon website needs beyond a template: prices people can read, a gallery of your own work, booking on the first screen, and your stylists.
A template gets you a website by tonight. It also gets you the same layout, the same stock photos and often the same headings as every other salon that picked it. For a salon, where people choose on looks and trust, that matters more than in most businesses. Here is what a salon site needs, so you can judge any template, or any designer, against it.
Open our example salon site on your phone as you read: Thistlebrook Hair Studio is made up, and its prices and photos show where yours would go.
Booking, or the next step, on the first screen
Most salon visitors arrive on a phone wanting to book or to check a price. The first screen should show what you do, where you are, and one clear way to book. If you already take bookings in an app, your "Book" button opens it directly, on every page. If you prefer a conversation first for color or bridal work, say so and make that the button: the example site offers a free 15-minute consultation for exactly those services. More on choosing between the two: does your website need a booking system.
Prices people can read
"Prices on request" sends people to the salon down the road that shows them. A prices page with starting prices per service, and a line on what changes the price (length, thickness, a strand test for color), answers the question before it costs you a phone call.
Your work, not stock photos
A gallery of your own cuts and color, on real clients who agreed to be shown, is the page people spend longest on. Templates ship with model photos that clients recognize at a glance. Phone photos in good daylight beat any of them.
A page per service
Balayage, color correction, curly cuts, extensions, bridal: each is searched for on its own, and each raises different questions. One page per service you want more of, saying what it involves, how long it takes and what it costs, like our balayage page, does more than a list of names on one page.
Your stylists
Many clients follow a stylist, not a salon. A short line and a photo for each stylist, with what they love doing, helps people book the right chair.
The questions people ask
How long does color take, do you do curly hair, what is your cancellation policy, is there parking? An FAQ answers them once, instead of on the phone every day.
Found by people nearby
Search engines read a page best when it says plainly what the business is. schema.org has a HairSalon type (https://schema.org/HairSalon) and a BeautySalon type (https://schema.org/BeautySalon); the salon sites we build state the business as a BeautySalon, with your hours, address and phone, following Google's guidance for local businesses (https://developers.google.com/search/docs/appearance/structured-data/local-business). Keep the same name, address and phone on your site and your Google profile.
Fast on a phone
Salon sites are heavy with photos, and heavy sites are slow on a phone signal. Ours are plain HTML served from Cloudflare's network, with every page held to a weight budget and no image over 200 KB, checked automatically before anything is published.
What it costs
A new website is USD 1,500 once, designed around your salon, with the pages written for you. If you already have a site, a rebuild is USD 1,800 once and every old address keeps working. After launch, the monthly plan is USD 79 a month: hosting, your own editing page for prices, hours and photos, security updates and small changes. The domain is in your name, at cost (about USD 11 a year). Photography is not included; we say what it involves before you commit.
Written with AI help. Sources: schema.org and Google's guidance (linked above) and our own published services and prices, checked 2026-10-29.