Roofing website design

A roof is one of the biggest bills a homeowner pays, and most of them buy one only once or twice in their life. They arrive at a roofer's website worried about the cost and about choosing wrong. A roofing site wins when it lowers that worry: it shows finished work, explains the choices in plain words, and makes it clear who will be on the roof.

Repair or replace: answer it on the page

Most visitors do not know which they need. Two short pages help them, and help you:

• Roof repair: leaks, missing shingles, flashing, storm damage. What an inspection involves and whether you charge for it.
• Roof replacement: how you decide a roof needs replacing, what happens on the day, how long it takes, how you protect the yard and clean up, and what affects the price (size, pitch, layers to remove, material).

Then one page for each material you really install, such as asphalt shingles, metal, tile or flat roofs, and for gutters, skylights or siding if you do them.

Show the work

• Photos of finished roofs you did, taken from the street the way a neighbor sees them, and close-ups of the details that show care: flashing, ridge lines, clean edges.
• Where you have worked. A list of the towns you cover, on the home page and in the structured data.
• Real reviews, with the town they come from if the customer agrees.

Trust for a big job

• Your license number where your state licenses roofers, and your insurance, including whether your crew is covered.
• Warranties, stated exactly. Your own workmanship warranty in years, and the manufacturer warranty only where you really hold the manufacturer's certification for it.
• Storm work. If you help homeowners with insurance claims after storms, explain what you do and what you do not do. A calm, plain page here sets you apart.
• Who does the work: your own crew or subcontractors, and who the homeowner talks to during the job.

A short form for the inspection

The contact form on our sites sends each request to your email. Ask for name, phone, address, repair or replacement, and whether water is coming in now. A tappable phone number sits at the top of every page for the people who would rather call.

Found on Google and in AI answers

Nobody can sell you a ranking. What helps is a site search engines and AI assistants can read as it is: one page per service and material, the same name, address and phone everywhere, and structured data that names you as a roofing contractor. Our roofing sites use the schema.org RoofingContractor type (https://schema.org/RoofingContractor), as in Google's guidance for local businesses: https://developers.google.com/search/docs/appearance/structured-data/local-business.

Homeowners also read your Google Business Profile closely before a job this size. If you want it kept current, with photos of finished roofs and a review request after each job, our Local presence plan does that for USD 199 a month, including the website's monthly plan.

What it costs

A new website is USD 1,500 once; a rebuild of the site you have is USD 1,800 once, with every old address kept working. After launch, the monthly plan is USD 79 a month: hosting, your own editing page, security updates and small changes. The domain is in your name, at cost (about USD 11 a year). More: how much does a website cost.

Tell us what you do and where you do it.

Written with AI help. Sources: the official pages linked above and our own published prices, checked 2026-10-29.