Websites for dentists

Most people choose a dentist on their phone, in a few minutes, often between two other things. A practice website wins that moment when it answers the questions they have before they call, and makes calling the easiest thing on the page.

Open our example dental practice site on your phone while you read. The practice is made up; the structure is what we build for a real one.

What new patients look for first

• Are you taking new patients, and when are you open? Hours belong at the top of every page, including the evenings you stay late. In the example, Tuesdays and Thursdays until 7 pm sit next to the phone number.
• Do you take my insurance? A plain list of the plans you accept, and a sentence on what happens if a patient's plan is not on it, saves your front desk the same call every day.
• What happens at a first visit? How long it takes, what to bring, whether forms can be filled in beforehand.
• Can you see me today? If you take dental emergencies, say how: a same-day slot, a number to call, what counts as urgent.
• Where do I park? Address, a map, the entrance, the suite number.

Pages that earn their place

• One page per main service people actually search for: cleanings and checkups, fillings, crowns, implants, whitening, children's dentistry, whatever you really offer. Each page says what it is, who it suits and what a visit involves.
• The team, with real photos and a line each. Patients are trusting people, not a logo.
• New patients: the first-visit page above, with forms if you have them.
• Contact, with the phone first and a short form second.

Keep health details out of the contact form

A contact form on our sites sends each enquiry to your email. For a practice, keep it to name, phone, email and the best time to call, and ask people not to write about their health there; the conversation about symptoms belongs on the phone or in your patient system. The US Department of Health and Human Services explains who the HIPAA rules apply to and what they cover: https://www.hhs.gov/hipaa/for-professionals/index.html. A website is not a patient record, and it should not try to be one.

Accessible for every patient

The Justice Department's guidance on web accessibility for businesses open to the public is here: https://www.ada.gov/resources/web-guidance/. Every site we build has one main heading per page, alt text on every image and an accessibility statement, and those checks run automatically before anything is published.

Found on Google and in AI answers

Nobody can sell you a ranking. What helps is a site search engines and AI assistants can read as it is: one clear topic per page, the same name, address and phone everywhere, and structured data that names you as a dentist. The example marks itself up with the schema.org Dentist type (https://schema.org/Dentist), with address, hours and phone, as Google describes for local businesses: https://developers.google.com/search/docs/appearance/structured-data/local-business.

Your Google Business Profile matters as much as the site. If you want it kept current, with a review request after each appointment, that is our Local presence plan.

What it costs

A new website is USD 1,500 once; a rebuild of the site you have is USD 1,800 once, with every old address kept working. After launch, the monthly plan is USD 79 a month for hosting, your own editing page, security updates and small changes. The domain stays in your name, at cost (about USD 11 a year). More on what drives website prices: how much does a website cost.

You see the whole site on a private address first. Nothing is public until you say so.

Tell us about your practice.

Written with AI help. Sources: the official pages linked above and our own published prices, checked 2026-10-29.