Websites for lawyers

People rarely visit a law firm's website for fun. They arrive with a problem, often a stressful one, and they want to know three things quickly: do you handle this, can they trust you, and what happens if they get in touch. A small firm's site that answers those plainly, and stays within the advertising rules lawyers work under, does more than a grand-looking one.

Open our example law firm site on your phone to see the layout we use. The firm, Larkmoor Law, is made up.

Practice areas, in the client's words

• One page per practice area you want more of: family law, wills and estates, real estate closings, small business, whatever you really do. Say who it is for, what usually happens first, and how long matters like it tend to take.
• Plain words before legal terms. People search "how to write a will", not "testamentary instruments".
• The area you serve: the counties and courts you work in, and the state where you are licensed.

Fees and the first consultation

Uncertainty about cost stops more people from calling than anything else. A page on consultations and fees helps: whether the first consultation is free or paid and for how long, which matters you handle for a flat fee, and how hourly or contingency work is agreed. The example site has such a page, with sample fees and a note that fees are agreed in writing before any work starts.

An intake form that protects both sides

A web form for a law firm is not the same as one for a plumber:

• Ask little: name, phone or email, the type of matter, and the names of the other parties, so you can check for conflicts before anyone shares details.
• Say plainly what not to send yet. A line asking people not to include confidential details until you have spoken.
• Say that contacting you does not by itself make you their lawyer, in the wording your state expects.
• Send it only to the people who should read it. On our sites the form sends each enquiry to your email, so decide whose inbox that is before launch.

Claims your bar allows

Lawyer advertising has its own rules. The American Bar Association's Model Rule 7.1 says a lawyer shall not make a "false or misleading communication about the lawyer or the lawyer's services" (https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_1_communication_concerning_a_lawyer_s_services/). Each state adopts its own version, and some add specific requirements for labels, disclaimers, testimonials or past results. Your state bar's rules decide what your site may say; we write the pages, and you approve every word before anything goes live.

In practice: no promised outcomes, results described with the context that keeps them from misleading, and "specialist" or "expert" only where your state allows it.

Trust, quietly shown

Admission and bar numbers where your state expects them, education, years in practice, memberships, and a real photo of you. A short About page in your own voice does more than a wall of badges.

Found by the right people

Nobody can sell you a ranking. What helps is a site that search engines and AI assistants can read as it is: one page per practice area, the same name, address and phone everywhere, and structured data that names the firm as a LegalService (https://schema.org/LegalService), with your hours and the area you serve, following Google's guidance for local businesses (https://developers.google.com/search/docs/appearance/structured-data/local-business). Our law firm sites use that type.

What it costs

A new website is USD 1,500 once; if you already have one, a rebuild is USD 1,800 once and every old address keeps working. After launch, the monthly plan is USD 79 a month: hosting, your own editing page, security updates and small changes. The domain is in your name, at cost (about USD 11 a year). More: how much does a website cost.

Tell us about your practice.

Written with AI help. Not legal advice. Sources: the ABA Model Rule, schema.org and Google's guidance linked above, and our own published prices, checked 2026-10-29.